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Construction & Fit-Out Marketing Guides

Practical guides for owners and directors of construction, fit-out and trades businesses, on the marketing that helps you win work: your website, Google and case studies. Written by Matt Lok, a hands-on marketing consultant for construction and fit-out firms.

Marketing for Construction Companies: Where to StartWhat to fix first when marketing a construction company: your website, Google Business Profile, case studies, LinkedIn, tracking enquiries and a 90-day plan.Read the guide →What a Fit-Out Company Website NeedsProjects with sq ft and programme, Cat A and Cat B explained, accreditations, fast pages and a capability statement: what a fit-out company website needs.Read the guide →Google Business Profile for Construction CompaniesHow construction and trades companies should set up Google Business Profile: name, address, service areas, categories, photos, reviews and tracking.Read the guide →

Want It Done for You?

I run the website, Google visibility, case studies and social media for construction and fit-out firms, month to month. You can start with a £950 audit and 90-day plan, or a free 30-minute call.

  • Websites that show your projects properly
  • Google Business Profile and local search
  • Case studies, content and LinkedIn
  • Your team trained to keep it going

See how I work and what it costs →

A navy Fado van parked in front of a Fado billboard reading Creating Intelligent SpacesCase study: Fado Fit OutA London fit-out company. As their acting Digital Marketing Manager in 2025–26, I set up search, a Google Business Profile, content and LinkedIn from scratch. Their Google profile went from nothing to 993 views a month.

Let's See If I Can Help

A free 30-minute call about your business and what's holding it back. No pressure, no sales pitch.

Book a free 30-minute call

Prefer email? hey@metalabs.global