FADO CASE STUDY
Fado is a London-based fit-out company specialising in intelligent commercial spaces. They initially reached out for help with a brochure design, but the project evolved into a complete digital presence overhaul including website rebuild, SEO implementation, and social media systems.
Work
My Role: Web Design, SEO Strategy, Marketing Systems
Website Rebuild
- Redesigned for speed and clarity
- Fixed technical issues (loading, navigation, messaging)
- Implemented SEO strategy for search visibility
- Modern design that matched their work quality
Social Media System
- Content strategy based on audience research
- Design templates for brand consistency
- Posting framework they could follow
- Competitor analysis to inform approach
Team Training
- Documented processes for updates
- Trained team to manage content
- Created workflows for consistency
Result
Fado's website now loads fast, looks professional, and shows up in search. Their social media has structure and consistency. Their team can maintain both without constant support.
The partnership has continued beyond the initial project.
"Each project has been a pleasure to work with and we will continue to hire their services."
— Gavin, Director
Details
Timeline: 3 months initial engagement
Scope: Web design, SEO, social media strategy, team training
Deliverables: Website, SEO strategy, social templates, documentation
Approach
Started with the brochure project. During early conversations, we identified bigger opportunities to improve their digital presence. The project scope evolved naturally from there.
Focused on building systems they could own, not creating dependency. Website came with SEO. Social came with strategy and training.
What Made This Work
Good collaboration throughout. We stayed aligned on goals and the project evolved naturally as we worked together.
Focus on systems meant lasting value. Their team can now manage updates and maintain consistency without constant support.
They got capability, not dependency.
Key Insights
Projects succeed when you look beyond the immediate request. Through conversations we discovered the brochure was a part of a bigger issue, their entire digital presence needed attention.
Systems create lasting value. One-off deliverables only go so far. A website without SEO is incomplete. Social templates without strategy don't work.
Training the team means they're self-sufficient. They only need help when they're ready for the next level, not for day-to-day management.
