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WorkCase study

Montevideo

A complete brand identity for Montevideo, from business cards to billboards, in six weeks.

Client
Montevideo
Role
Creative director and client lead
Timeline
6 weeks
Services
Brand strategy, creative direction, visual identity

01The challenge

Montevideo needed one brand identity that could work across everything, from business cards to billboards.

A Norwegian film and media production company, it wanted something professional, distinctive and flexible enough to scale.

Montevideo banner: “Ingen bullshit, bare bra video” (No bullshit, just good video), with three blue stars

02The work

Strategy first, then a complete identity system: logo, patterns, colours and typography.

Three visual directions, with a specialist illustrator brought in for the final logo.

Everything that was included

Brand strategy

  • Discovery and competitor research
  • Brand positioning framework
  • Guidelines for consistent application

Creative direction

  • Three distinct visual directions
  • Complete identity system (logo, patterns, colours, typography)
  • Collaborated with specialist illustrator for final logo
  • Templates for video, stationery, marketing

Implementation

  • Organised asset library
  • Usage documentation
  • Team training for brand maintenance
Rows of Montevideo business cards beside a black card with the Montevideo logo
Montevideo poster: “Ingen bullshit, bare bra video” (No bullshit, just good video)The Montevideo logo mark in black on sky blue
Montevideo brand guideline pages

03The result

A complete brand system, ready to use immediately, that matched the quality of Montevideo's creative work.

The partnership continued for ongoing design and marketing support.

The whole process from start to finish was nothing short of fantastic, and we can't thank Matt enough for our branding. 10/10.

Richard ButlerFounder, Montevideo
The MVD TOS logo over an aerial photo of waves breaking on rocksMontevideo stickers and branded lanyard passesMontevideo stationery in black, white and sky blue: letterhead, envelopes, business cards, pens and a notebook

04What made it work

Regular milestone reviews kept everyone aligned. No surprises.

The brand system was designed to be used immediately across all their touchpoints, not just to look good.

Key insights
  • Brand work succeeds when clients are involved at every stage. Regular check-ins prevent projects from going off track and ensure the final system matches their vision.
  • Strategy before design makes the work stronger. Defining brand personality first meant every design decision had a clear purpose.
  • The right collaborators make the work better. Bringing in a specialist illustrator for the logo created better results than one person trying to do everything.
A Montevideo poster in a railway underpassMontevideo signage on a building and a poster in a stairwell
Montevideo brand grid: MVDTOS 2021 in vertical type, the logo on blue and the logo markMontevideo brand panels: a slogan poster, the logo on a photo and the logo mark on blue
The Montevideo website on desktop screens beside brand guideline pages

Next case study

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